Wednesday, December 7, 2011

Do Good for Baked Goods

If you believe in supporting local food; small, locally owned businesses; artisanal craftsmanship; and good people. Or, if you just believe in giving to those who need help, now’s the time to step up. Michael and Marika Feigenbaum, owners of Lucy's Sweet Surrender, a bakery on Cleveland’s Buckeye Road, have their backs against the wall and are asking the public to lend a hand.

They’ve been robbed, mugged and shot at the store multiple times in the past two years. Two of their vehicles have been stolen from the parking lot. It’s just not safe to do business at their present location. More than the financial loss, the couple worries about each other all the time. The stress is awful. Imagine if it were you or someone you love in this situation. Michael bought the bakery, originally opened in 1957 to serve the Hungarian clientele that populated the neighborhood, in 1994. No longer a bustling ethnic enclave, the area’s been down on its luck for years. But Michael stayed, hoping for a comeback and trying hard to make that happen. But things have gotten worse, not better And so with great reluctance (Michael loves the little shop with the long history), it’s time to go.

They’ve found an ideal location: the old Chandler and Rudd store, another spot with a storied past, at Van Aken and Chagrin. They hope to be in by early February and have a grand opening for Valentine's Day. There is, however, a major obstacle to achieving this goal: money. The hardworking couple have leveraged all their assets just to keep the doors open on Buckeye Road and don’t have the resources to cover the expense of moving and setting up in the new space. They've managed to get a small grant from Shaker Heights and a loan, but it's not enough. So they’re asking for donations to raise an additional $20,000. Between now and Dec. 25, you can contribute to Lucy’s Moving Fund, using PayPal, by clicking on the Fundrazr button on the left side of the bakery’s Facebook fan page.

By way of thanks, those who give $100 or more will receive half off a custom cake order, a minimum $40 value, good starting March 20, 2012. But everyone who gives, in any amount, will get the satisfaction of knowing you’re like Santa Claus, the Tooth Fairy and Glenda the Good Witch all rolled into one. Of course, another way to help is to buy, buy, buy: wonderful tortes, pastries, cookies and breads. The bakery is open until Christmas.

I’ve known these people personally and professionally a long time. They don’t come any better. It’s been tough for many small businesses but especially difficult for this one. They’re an important and valued part of our unique food community. Please rally round and make it possible for them to continue to do what they do so well.


Mimi Testen said...

BRAVO, Laura, for a brilliant article!!! This should generate a LOT more help for Marika and Michael!! God bless you - and Merry Christmas!!!!

Kathy Biederman said...

Lucy's is such a strong connection to my family history - and has been part of MY life for 50+ years. Thanks for the wonderful post - I'll do what I can.