Friday, December 9, 2011

Hunt in the 216 Sends Shoppers Scavenging

Downtown's new retail store recently had shoppers vying to solve mysterious Cleveland-centric riddles in pursuit of a grand prize.

Sean Bilovecky of Dredgers Union spearheaded Hunt in the 216, a scavenger hunt for the store's fans. Riddles were posted twice a week on the store's blog and Facebook page, leading Cleveland-savvy hunters to locations around the city. At each location, participants found one of four cards that formed a secret phrase. The winner was the first person to get to the store and recite the phrase.

“It was a fun way to incorporate our Facebook followers and put a little bit more of an exciting spin on a holiday giveaway,” says Bilovecky.

Creating the riddles nearly stumped him.

“I was getting ready in the morning and was like, ‘Maybe I’ll just write ridiculous poems about it,'” says Bilovecky. “It kind of makes it whimsical and doesn’t make it too dark and evil, like the Da Vinci Code movie.”

The hunt began on Nov. 14; the final clue was posted on Black Friday. Only 20 minutes after the store opened that day, the grand prize was claimed. The winner, identified as Kelly F. on the store's website, took her lunch break at 10 a.m. to ensure she’d have enough time to figure out the clue, says Bilovecky. She received a $100 gift card to the Dredgers Union. She'll also get to choose the name of one piece in Dredgers Union's spring 2012 collection and receive that item in her size.

Here are the riddles and solutions:

1. From the heart of downtown I headed due West.
I was craving a hot dog, and wanted the best.
After 58 blocks I entered this place,
and saw a peculiar bulletin space…

2. From the heart of downtown East I must go,
To see an independent moving picture show.
Next to the theater stands an Irishman’s bar,
within it a cigarette machine, to the back but not far.

3. From the heart of downtown a bit South I would travel,
To trees and grass where nearby clues would unravel.
This open air space in honor of old Abe,
Has as its neighbor a beanery in its shade.

4. In the heart of downtown this time I will stay,
On this glorious, victorious, final clue day.
To a street formerly known as Sheriff I will go,
And find a place that sells a “crush,” and the stuff we call Joe.

Then I’m gonna book it to DU and win!

1. The Happy Dog. The clue was located on the bulletin board by the door.
2. Parnell's Pub, next to the Cedar-Lee movie theater. The clue was located on top of the cigarette machine.
3. Civilization, a coffee shop off Lincoln Park in Tremont. The clue was located near the fliers.
4. Erie Island, the coffee shop next to Dredgers Union. (The "crush" refers to Erie Island's name for its paninis.) The clue was located by the cash register.

Bilovecky says he hopes to have three or four Hunts in the 216 in 2012.

You can read about Dredgers Union in our December issue and check out a profile of store co-founder Danielle DeBoe in our June issue.

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