Fresh Brewed Tees has entered a partnership with the NFL Players Association that allows the Cleveland company to produce apparel featuring the league's players. Founder and CEO Tony Madalone announced the agreement earlier this week and marked the occasion with the release of a "Tebow Time" T-shirt ($22).
The process of getting the NFLPA license took more than two months but was expedited by Fresh Brewed Tees' past experience working with Browns players such as Joe Haden, T.J. Ward and Josh Cribbs, according to Madalone
"Our history of working with these players and probably a dozen others around the league in some capacity, along with the credibility of being introduced through an agent, allowed us to move forward quicker," he says.
The choice of Tim Tebow should come as no surprise following the Denver Broncos' surprising upset win over the Pittsburgh Steelers last weekend.
"He was just named America's most popular athlete by ESPN, and broke the Twitter mentions-per-second record," Madalone says. "He's a big name right now."
The Tebow shirt will be followed by others, likely big-name NFL stars such as Drew Brees and Aaron Rodgers, but Madalone can't get into all the details yet.
"We're working on some stuff I can't disclose right now," he says. "But we're definitely interested."
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