Friday, January 20, 2012

MOCA's Last Hurrah on Carnegie Avenue

The end is near for the Museum of Contemporary Art Cleveland – well, at least for the museum’s current location.

MOCA reflects on its impending move from 8501 Carnegie Ave. to 11400 Euclid Ave. with its last exhibition, 8501 to 11400 (On Moving). The exhibition's opening night celebration, tonight from 7 to 9 p.m., debuts work from regional artists Corrie Slawson, Brandon Juhsz and Ben Kinsley, all of it exploring their perspectives and philosophies about moving.

Kinsley, known for his playful and engaging site-specific performances, has engaged two actors to play street preachers. One actor will stand outside at MOCA’s current location and announce, “The end is nigh!” while the other, in University Circle near the construction site, will proclaim “A new beginning is imminent!”

The actors debut the performance tonight and will appear on the street 12:30-1:30 p.m. every Sunday through March 24. They’ll distribute hand-written brochures to witnesses on the street that will contain testimonials about MOCA from visitors but never actually name the museum itself. Sound recordings of this quirky scene will play through the speakers in the exhibition space.

Slawson’s work explores the move through screen prints that mirror the streets and landscapes of MOCA’s current and future locations. A screen-printed mural on a glass partition depicts an evolving streetscape that viewers can walk along.

Juhsz is known for recreating and reshaping ideas by manipulating digital images into surreal artwork and then photographing them. His eye-catching work explores the theme of a moving transition, reflecting a balance between architecture and nature.

During the exhibit, a board on the wall will invite guests to share memories and moments of inspiration from MOCA’s old space.

“Guests can share what they like about MOCA and what they look forward to at the brand-new gallery,” says marketing and design director Tom Poole.

The exhibit will run until March 31, when MOCA shuts its doors for the move. It’ll reopen in early October at its new location.

1 comment:

Dbart said...

How fun! You folks at MOCA should read the awsome comment someone from Chicago left on Yelp...

Thanks for making our fair city look good!