Showing posts with label doug trattner. Show all posts
Showing posts with label doug trattner. Show all posts

Wednesday, November 14, 2012

Book Club

photo by Bob Perkoski, www.perkoski.com

I’ve been spending time with Michael Symon’s Carnivore: 120 Recipes for Meat Lovers, just recently released by Clarkson Potter (and covered in Cleveland Magazine last month). First impression after the initial flip-through was that it’s nice to look at, (though it does not unfortunately lay open and flat), well organized and full of dishes I want to eat. And, as the co-author of my own new book (with Marilou Suszko), Cleveland’s West Side Market: 100 Years & Still Cooking, (mentioned in both the October and November issues of Cleveland Magazine) with a forward written by Symon, I was delighted to see that a goodly number of the photos were shot at the local spot we both love so much.

Further closer reading revealed that it offers a great deal useful information, even for an experienced cook like me, but is clear and simple enough for anyone at any skill level to use.The writing — from chapter intro’s and headnotes to instructions and sidebars are lucid, engaging, and warmly personal. Some credit for that must go to Symon’s literary collaborator Doug Trattner, freelance journalist, editor, author, and chronicler of Cleveland’s food scene for many years. Symon has many talents but he’s the first to admit that he’s not a pro when it comes to putting words on paper. So it was Trattner’s job to turn the chef’s thoughts and ideas into solid, readable prose while letting Symon’s style and personality shine through on every page. He succeeded admirably. So I thought it would be interesting to get —and share — Trattner’s perspective on the partnership.
photo by Bob Perkoski, www.perkoski.com

-How did you get involved in this project? Michael approached me at the start of the process saying that he was looking for a ghostwriter for his second cookbook and would I consider taking it on. Having now made it through to the other side, I see how important a good fit between team members really is. There is absolutely no room for ego in this role, and I think Michael saw that quality in me.

-What exactly was your role? Initially, I was tapped to be a straight-up ghostwriter, meaning that all of my work would be behind the scenes, with perhaps a mention in the acknowledgments. Soon after the project began, though, Symon was hired onto the cast of The Chew, which he juggled along with Iron Chef, Symon Suppers, and Cook Like an Iron Chef. The busier he got, the larger my role became. In the end, Symon upgraded my status to that of co-author, complete with cover credit. I never asked, he didn't have to offer, but that's Symon in a nutshell.

-How long did the project take from start to finish? We first discussed the project more than a year and a half back. First there are outlines, tables of content, basic structural issues like how the chapters will be categorized. Recipes are tested (by Symon's chef Katie Pickens), photographed (by Jennifer May), chapters are written, manuscripts are submitted, returned, re-submitted… until everything is as perfect as humanly possible.

-Were there any especially memorable moments- good or bad- as the book went from concept to completion? You mean besides the late-night pillow fights? Due to a mix-up, I never received the publisher (Clarkson Potter) style guide until late in the game. That meant that pretty close to 120 recipes were improperly formatted. I had to go back and re-do a lot of my work. But it was all worth it when I received my first hardcover copy. It is such a beautiful cookbook, and to see it all come together in one glorious package really is staggering. It was the highlight of my professional career – that is, until my name landed on the New York Times Best Seller list.

-Is this your first time collaborating? How was it being part of a team? In terms of process, how did you and Symon work together? Was it a smooth or bumpy ride? For Fresh Water, our team produces a product every week, so I'm used to speedy efficiency. Things move slower in book publishing, and I often found myself stuck waiting for the answer that would allow me to move on with my work. I had to accept the fact that I was working with one of the busiest human beings on the planet and to not take silence or delays personally. But when Symon gets a window in which to work, he is a machine.

-What are some of the challenges in writing a cookbook and how was this different than other writing you've done? After writing professionally for a dozen years, you develop a style (hopefully) that not only is unique to yourself, but also sort of hardcoded into your DNA. When you write with and for another person, you need to resist those involuntary and instinctive impulses to do things your way. Mike has a style all his own – one that clearly is beloved by fans – and more than anything, I need to preserve, sharpen and enhance his voice. I imagine it's a bit like ventriloquism -- without those creepy dolls.

-Did you learn anything new about meat and how to cook it? I did. One of the best takeaways from the book, I think, is the notion of the dry brine (or quick cure). Symon is not a big fan of wet-brining meats; instead, he suggests liberally seasoning meat the night before and letting it rest in the fridge overnight. Do this to a good-quality chicken the night before you roast it and you will be amazed at the difference. I also learned that when the recipe calls for veal heart, do not substitute the heart from a worn-out dairy cow or you will be very sorry (but your dogs will be very happy).

-The public loves Michael and no matter how significant your contribution, as far as they're concerned this is his book. Is it hard to be in the shadow of a big celebrity like Symon? As far as I'm concerned, this is his book. While I'm extremely proud of the work I did, the book would be nothing without the bald man on the cover. It is his food, his words, and his talent that created the thing. More importantly, it is his reputation and hard work that is selling the thing. I can't imagine enduring his grueling schedule of TV tapings, book signings, public appearances… All I had to do was sit in front of my computer in my jammies. The book is not a New York Times Best Seller because of me; it's because of Symon.

-I heard a rumor that you're already working on second cookbook with him. Is it true? It's true. We recently started work on Symon's third cookbook, which plays off of the type of cooking he does on The Chew. The recipes are really geared to the home cook, who may not have a lot of time, but still wants to feed his or her family a delicious (and affordable) meal. If all goes as planned, the book should drop around this time next year.

Thursday, September 2, 2010

Leo Mintz, a Cleveland rock 'n' roll founding father, celebrated at Rock Hall


This morning, the Rock Hall dedicates the Leo M. Mintz Gallery, belatedly honoring one of the men who gave Cleveland its place at the root of rock history. Leo Mintz (pictured, at right), owner of Record Rendezvous on Prospect Avenue, was Alan Freed’s partner. Mintz was the guy who convinced legendary DJ Freed to play rhythm and blues on Cleveland’s WJW-AM. He was the guy who lent Freed the music. And Mintz and Freed co-organized the first rock concert, the Moondog Coronation Ball in 1952.

Mintz’s family will reciprocate the Rock Hall’s honor by donating one of the only known tickets to the Moondog Coronation Ball (right). It’s a step in their quest to get Mintz greater acclaim as a founding father of rock ’n’ roll -- a journey Mintz’s grandson, local writer Doug Trattner, described in his April 2007 Cleveland Magazine essay, “Schoolhouse Rock.”

“As a family, we kind of came to realize that official induction into the Rock Hall was never going to happen,” Trattner says. “It’s like pro sports halls of fame -- very few non-athletes ever get inducted. Rock and roll’s the same way. If you’re not Alan Freed or a small number of people, and you’re not a musician, you’re not getting inducted.”

Trattner’s essay for us begins boldly, with the declaration, “My grandfather coined the phrase ‘rock ’n’ roll.’” The Rock Hall wouldn’t go that far -- it defines the original term as “African American slang dating back to the early 20th Century” (politely leaving out the fact that it was slang for dancing and sex). Mintz's breakthrough thought was to use it as a new name for '50s R&B.

From Trattner's essay:

In the early ’50s, the phrase “rhythm and blues” had, at least within the white community, about as much cachet as a case of the clap. To avoid the racial stigma that went along with the name, Freed and Mintz agreed they desperately needed a catchier label. One evening, my grandfather described to Freed how the kids at his store were “rocking and rolling to the music” — I always pictured him wriggling his lanky 6-foot-4-inch frame in the process. Why not use that on the radio? he asked Freed.

The Rock Hall inducted Freed and looks at him as a godfather, the reason the museum is in Cleveland. Mintz got only a quick mention on a museum display panel until today.

In the '90s, members of Trattner’s family approached the Rock Hall about getting Mintz inducted – to no avail. So Trattner didn’t expect much when he interviewed Rock Hall CEO Terry Stewart several years ago. But when he brought up his grandfather, Stewart got excited.

“Without [Mintz], I think Cleveland would have had an incredibly difficult time making the case historically that the hall should be here,” Stewart told Trattner for the essay. “And I doubt there would have been the impetus to even try.”

The donated ticket comes with an explanation for why the first rock concert ended in chaos.

The 7,500 tickets to the concert at the Cleveland Arena “sold out really fast,” Trattner says. “My Uncle Milt, on his own, decided to set up a second night and print up a second batch of tickets. Unfortunately, the second batch was the same date as the first batch.” So 15,000 ticket-holders plus walkups showed up at an arena that couldn’t admit them all.

“That’s why there was a riot and the concert was ultimately stopped: All the tickets had the same date.”

The Mintz gallery, part of the second-floor Architects of Rock and Roll exhibit, hosts displays on the history of recorded sound. The new name will make its official public debut Friday night at the Rock Hall Ball, the museum’s 15th anniversary party. Trattner and all of his relatives get in for free.

“It’s certainly a pit stop on the road to really getting him the recognition he deserves,” Trattner says. “Induction is permanent — you can never take that away. It’s still a dream of ours and of mine.”