The buzz Clear Channel's WMMS garnered in the wake of signing Rover's Morning Glory to its morning-drive slot last spring has translated into a top morning-drive finish with listeners 18 to 34. Overall, the station, finished third with people 18 to 34, but even those ratings marked a doubling of the numbers the station garnered during the last ratings period. The spring Arbitron ratings book from which they most recent figures come spans April, May and June 2008. Rover's show began airing on WMMS April 1.
When we sat in with Rover's Morning Glory in early April, WMMS program director Bo Matthews said attracting Rover was the cornerstone of cementing a new identity for WMMS that honors but is distinctly different from the station's long-time image. Since April, daytime rock music has been sandwiched by two distinctive personality-driven shows: Rover's Morning Glory from 6 to 10 a.m. and The Maxwell Show from 3 p.m. to 7 p.m. A new syndicated talk show gets added to the mix Aug. 18, when Loveline begins airing Sunday through Thursday from 10 p.m. to midnight.